Oasis The Brand

Oasis creates a beautifully designed range of clothing and accessories for the customer who makes confident purchases, from a Brand who gives originality, great quality and a consistent fit.
Oasis collections are fashionable, wearable, colourful and are synonymous with quality, value and unique design.
Being aspirational is key to Oasis, we achieve this by ensuring we are true to our key brand values:

• Quality, differentiation and innovation are key to driving our aspirational status.
• We offer a co-ordinated head to toe collection which caters for all of our customers needs.
• The quality of fabrics, production, our attention to design detail and slightly higher price points make Oasis more aspirational than other High Street brands.
• We provide feminine clothes with a flattering fit and an emphasis on colour, print and special embellishment.
• Our in store message focuses on bespoke interiors with Oasis imagery, packaging, labelling to all identifies with the 'fun-loving spirit of the customer' and creates a unique Oasis experience.
  

The Oasis Girl

The core target customer is in her late 20's. She's a regular high street shopper and Oasis inspires her appetite for fashionable clothes. She generally makes considered purchases, which is why she loves Oasis – our collections are wearable and can transcend seasons while still having a fashionable edge.

Design

Oasis has a dedicated in-house design team giving us a unique handwriting. Pattern, print and colour are key features to Oasis and each print is uniquely designed and exclusive to Oasis.

Sub-Brands

Belle

We are delighted to bring you the fabulous Belle – our collection of co-ordinated Occasionwear and Accessories. This range comprises of carefully considered clothes, bags and jewellery that work together to deliver great outfits for a special day or night out. Belle is designed to work for everyone, whatever their style.

Ballerina

Our girl can complete every outfit from our selection of beautiful leather ballerina's.

Denim

Jeans remain best sellers at Oasis. We have styles that our customer knows and loves, such as the Scarlet, which are there to provide the foundation of her wardrobe.

New Vintage

"Inspired by Vintage updated by Oasis" Oasis reflected the love affair with all things vintage by creating New Vintage; a range of beautiful pieces, reworked by the Oasis design team from their vintage originals.
Our designers scour the vintage markets of London, Paris and LA, in search of loved garments and recreated them with an updated style and fit. Waistlines are re-worked, wear and tear repaired and fabrics updated, to deliver a unique collection that is vintage in style but modern in fit and readily available to the high street customer.

Little Black Dress

The most fabulously useful and timeless fashion must-have alays comes in black! That's why we've created the LBD collection.

Escape

With Escape we deliver the clothes and accessories that give Oasis women, what they need, to live their lives to their fullest! Check out our great bikini's, sandals and après-beach dresses.

International

Oasis has recognised the need to grow and develop the brand internationally and we now have a strong foothold on the international market operating franchises in: China, Germany, Cyprus, Malta, Greece, Denmark, Sweden, Norway, Iceland, Romania, Finland, Gibraltar, UAE, Kuwait, Qatar, Saudi Arabia, Bahrain, Indonesia, Taiwan and Russia.
Oasis is planning continued store development in both existing and new markets.
For further enquiries regarding international franchise opportunities please email international.enquiries@oasis-stores.com

History

The story of Mosaic Fashions can be tracked back to 1991 when Michael and Maurice Bennett founded Oasis Stores. Four years later (in 1995) Oasis Stores Plc. was floated on the London Stock Exchange.

In April 1998, Oasis expanded its range of operations with the acquisition of the fashion brand Coast, thereby becoming a multi-brand company.

In November 1999, Derek Lovelock was appointed CEO to facilitate the succession of the founder owners.

In January 2001 the whole company was put up for sale and in September 2001 the management team of Oasis Stores Plc, led by the CEO, acquired the company through Sierra Acquisitions Ltd. and took it private. The offer was supported by PPM Ventures, the private equity division of Prudential plc. Subsequently, Sierra Acquisitions Ltd became a wholly-owned subsidiary of Sierra Holdings Ltd.

In November 2003, a secondary management buyout supported by Baugur Group hf. and an investor group led by Kaupthing Bank hf. acquired Oasis and Coast from PPM Ventures. For that purpose, Mosaic Fashions (then Noel Ltd.) was established.

In June 2004 Noel Ltd. acquired Karen Millen and Whistles (at which point the name of the company was changed from Noel Ltd. to Mosaic Fashions).

In 2005 Mosaic Fashions hf. was listed on the OMX Exchange, Iceland. The Shoe Studio Group acquired Warehouse and Principles and adopted Rubicon Retail Ltd as the name of the holding company.

In 2006 Mosaic Fashions hf. acquired Rubicon Retail, including Warehouse, Principles and Shoe Studio.

In October 2007, Mosaic Fashions was de-listed from the Nordic Stock Exchange.

In December 2007, Mosaic Fashion acquired the niche eveningwear brand Anoushka G.

In January 2008, Mosaic Fashions disposed of its interest in Whistles.

Oasis has a strong management team headed up by Managing Director Sharon O'Connor who continues to support the commercial development of the Oasis brand to fulfil its full potential.